Will Sweeny hails from Manchester, England where as soon as he was old enough to sit up, he would spend hours hitting upturned pans with wooden spoons. His love of music and drumming had begun. He got his first set of drums as a young child, and went on to study music in college. It was there that he formed his first band “White Eskimo” playing drums, and his music career took off in the UK. Will soon became the group’s frontman, and went on to perform his music in England’s hottest venues, including Wembley Arena, The 02 Arena London, Brixton Academy, and his packed and extended residencies at the infamous Cavern Club in Liverpool. He has opened for top groups including The Jam, and has appeared regularly across National television and radio, including The BBC and ITV.
With the extensive background of being around big names and big brands Will now uses his frontman leading qualities, coupled with his superpower of drumming to help emerging companies grow – All while maintaining the beat.